Lego is for Girls… Is this a joke?

 

…. There’s now arguably a “Lego phase” for school-age boys that’s as consuming as the princess phase. But unlike tiaras and pink chiffon, Lego play develops spatial, mathematical, and fine motor skills, and lets kids build almost anything they can imagine, often leading to hours of quiet, independent play. Which is why Lego’s focus on boys has left many parents—especially moms like Orenstein—frustrated that their daughters are missing out. “The last time I was in a Lego store, there was this little pink ghetto over in one corner,” Orenstein says. “And I thought, really? This is the best you can do?”

For the whole story go to:

http://www.businessweek.com/magazine/lego-is-for-girls-12142011.html?campaign_id=rss_topStories

 

 

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